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About Course

Bachelor of Marketing is an undergraduate degree program that focuses on the principles and practices of marketing. It is designed to provide students with a solid foundation in marketing theory, consumer behavior, market research, advertising, branding, digital marketing, and sales management

What Will You Learn?

  • Marketing Principles
  • Consumer Behavior
  • Market Research
  • Advertising and Promotion
  • Brand Management
  • Digital Marketing
  • Sales Management
  • Marketing Analytics
  • International Marketing
  • Public Relations:

Course Content

Introduction to Marketing

Principles of Microeconomics

Principles of Macroeconomics

Business Communication

Mathematics for Business

Introduction to Accounting

Introduction to Statistics

Consumer Behavior

Introduction to Digital Marketing

Business Ethics

Marketing Research

Advertising and Promotion

Managerial Accounting

Data Analysis for Marketing

Brand Management

Marketing Channels and Retailing

Marketing Strategy

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