Marketing
About Course
Bachelor of Marketing is an undergraduate degree program that focuses on the principles and practices of marketing. It is designed to provide students with a solid foundation in marketing theory, consumer behavior, market research, advertising, branding, digital marketing, and sales management
Course Content
Introduction to Marketing
Principles of Microeconomics
Principles of Macroeconomics
Business Communication
Mathematics for Business
Introduction to Accounting
Introduction to Statistics
Consumer Behavior
Introduction to Digital Marketing
Business Ethics
Marketing Research
Advertising and Promotion
Managerial Accounting
Data Analysis for Marketing
Brand Management
Marketing Channels and Retailing
Marketing Strategy
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